With Amazon’s announcement that it intends to acquire spoken-word content provider, Audible, it looks like not only with the Kindle book reader get a boost, but online content in general will too.
Acquisitions such as this will breath life not only into Audible–by giving them a larger platform–but also will give a nudge to the online book market in general. My guess is potential competitors won’t see this as an end of an era, but rather as a continual evolution and growth of the online marketplace–a marketplace with lots more growing room.
If Audible had been left to languish, people would have seen it as a deadend concept. With a big backer like Amazon, people will be thinking not in terms of a sales ceiling, but rather potential growth. My guess is that this will inspire the competitive spirits of the competition.
It’ll also mean that our Kindle (actually Layne has it now) will have some great audible content today and tomorrow. Good move.
{ 2 comments }
Lora has the Kindle
Everyone wants the Kindle
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