Why Microsoft doesn’t need to buy Yahoo
Monday, July 7th, 2008Robert Scoble’s right about the nature of the Valley: people readily go from one venture to the next–whether it’s Yahoo or Google or whatever. That’s one of the things that makes the Valley so dynamic and interesting.
From the outset I thought a Microsoft-Yahoo teaming was a relatively good one for both sides. The only thing better for Yahoo might be an Apple-Adobe-Yahoo mindmelt. The tripple merger could create a venture that would rival Microsoft and Google. But personalities and cultures being what they are it’s very, very unlikely to happen. You see, maximizing shareholder value is not as absolute as many make it out to be.
In fact, really put your maximizing shareholder hat on and ask yourself why Microsoft even needs to acquire any or all of Yahoo at this point. Let the press and market attack Yahoo, point fingers, Ichan change the board, the instability discourage key employees, and so on and let the company and stock slide. Why not? An indirect assault on Yahoo knocking it from #2 over a cat and mouse game makes a whole lot more sense than going in debt to acquire it. Doesn’t it?
Of course, Microsoft might want to leverage Yahoo’s audience today in order to capitalize on its advertising capabilities. Makes sense at least in the short term. I’m sure someone has worked the numbers to make this case.
Now, of course, my engineering mind would rather think in terms of innovation than business tactics and in this regard here’s what I’ve been recommending to both Yahoo and Microsoft:
* For Yahoo, acquire AllTop and bring in Guy Kawasaki. The directory-oriented AllTop property makes sense from a DNA perspective at Yahoo and with Guy on board the community and entrepreneurial connections would be refreshing and invigorating.
And yes, I’ll go back to my Apple-Adobe-Yahoo merger suggestion, but that’s more up to Apple and Adobe than Yahoo.
* And for Microsoft: I’d work more closely with the MVPs when it comes to advertising. Build an ad system that gives value to their sites. There’s a reason after all that the top traffic sites don’t use Google ads. Leverage their weakness.